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Personal Marketing: Preparing for the recession
Technically, we're already in a recession, and as of this writing, the layoffs are starting (disturbingly, even in healthcare!). Lots of folks are tuning up their personal marketing content: LinkedIn...
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Tips for better business holiday cards
There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course,...
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9 last-minute tips for #CMWorld
The Hollywood Squares session is always popular at CMWorld. Here I am channelling Paul Lynde in the center square in 2015. The content industry's biggest event begins tomorrow! Throngs of us will...
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LinkedIn Tips: Update to a stronger profile
LinkedIn's a great resource, but like many assets, it needs your time and attention to continue performing. Recently I've been helping undergraduate and graduate students at the UNC Schools of Social...
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Brand Building Strategy: Office Hours
Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's...
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